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Allan Dalton, CEO of The Real Living Brand, Speaks at RLAH Real Estate Sales Meeting

Montanna Mellion

Montanna serves as the Public Relations and Communications Specialist for RLAH...

Montanna serves as the Public Relations and Communications Specialist for RLAH...

Sep 3 2 minutes read

Our monthly sales meeting looked a little different this August. RLAH agents and staff were treated to a special guest, Allan Dalton, CEO of The Real Living Brand, Senior VP of Berkshire Hathaway HomeServices and the former CEO of Realtor.com.  Dalton provided an incredibly inspiring conversation hosted at the DC Association of Realtors' Headquarters.  RLAH's brokerage-level marketing has been heavily influenced by Dalton and every time he visits to share his expertise and thoughtful advice, RLAH agents benefit immediately.

There were many important takeaways from Dalton’s talk, including several principles necessary to become a more effective REALTOR®. 

  1. Be Confident: It’s important to be confident in the fact that you made the right career decision, that you’re with the right company, and most importantly, that you’re confident in yourself and your abilities.

  1. Be a Marketing Marvel: A successful  agent must make a science out of knowing the market.  Real Estate is more than just “listing” a property, it’s about how you market it to the consumer.

  2. Be a World-Class Networker: Networking is the most important thing you can do to keep your clients for life. It’s here to remind people that you’re there for them, even when they don’t currently need you. Stay top of mind.

  3. Be Community Centric: The best way to be the talk of the town is to talk about the town. You’re there to represent the community, not serve it.

  4. Be Communicative: 100% of a REALTOR®'s job is communication. People and communication determine the price, not the market itself. 

These are just a few of the great pieces of advice Allan Dalton spoke on. For more information on Allan Dalton and Real Living, you can find his executive biography HERE


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